Two of the driving forces behind every successful business are credibility and quality. The two, as with the many other factors of success, go handⁱ-in-hand though they are both equally individual. Quality—the creative, unique and professional products you produce—affects your credibility, how creative, unique and professional the services you offer are. And, to those who are painfully aware, it only takes one sub-quality product out of a million to ruin years of hard-earned credibility.

I prepared for this article on plastisol basics by considering all the rocket-science minutia relative to plastisol ink that make fact-hounds drool—precise details about the stages of curing, the exact physical and chemical behaviors, the composition of our most celebrated (and, conversely, damned) ink—and concluded that, for most printers, this approach would work out to about 1,500 words of bird-cage floor covering.