CARLSTADT, N.J.—Pantone LLC announces the PANTONE Fashion Color Report Fall 2010 featuring the top 10 colors for women’s fall fashion, along with designer sketches, quotes and headshots. Available for free download at www.pantone.com/fall2010, the release of the PANTONE Fashion Color Report coincides with the beginning of New York Fashion Week.

Not all companies pride themselves on being experts in their fields, or on keeping up with technological equipment advances and changes in technique. In fact, if more suppliers employed and trained their sales people to educate first and sell later, we would have fewer unhappy customers out there who think negatively about the supply process in general.

It all starts with the sales person. Is his goal the quick sale or the long-term relationship? Does she seek to meet her quota or to educate her customer as to what’s best to buy? It may surprise you but, more than any other single factor, education that grows into a solid foundation of knowledge is what keeps customers and repeat business. And this is nowhere more true than when it comes to purchasing an output device for digital transfers, or the transfer paper itself.

Beware the yes/yes answer

Even though many would not consider digital transfers an apt solution for high production volumes in the apparel-decorating business—and would, therefore, advocate subbing such work out to the local screen printer—17 years of experience tells me otherwise. My rule? Keep it in house and keep the profit in your pocket!

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NEW YORK CITY—In celebration of the 35th anniversary of the Rumble in the Jungle, Muhammad Ali Enterprises (MAE) commissioned No Mas, a New York-based apparel and media company, to create Rumblevison, a series of three original animated short films. To explore the legendary fight between Muhammad Ali and George Foreman and the iconic scene in Zaire, No Mas founder and sport-culture guru Chris Isenberg tapped two fine artists with complementary styles: watercolorist David Rathman and oil painter Jerome Lagarrigue. In conjunction with a viral release, No Mas will also retail the original artwork, prints and T-shirts based on key frames, along with its current collection of licensed reproductions of T-shirts worn by Muhammad Ali during his career.

One of the first things to take into account is what it’s going to cost to ship the new piece of equipment to your facility.

Political campaigns mean candidate caps and Ts that need to be Made-in-America.

The box on the T-shirt above (minus its arrows) portrays traditional thinking about design size and location, where as the T-shirt at left shows what can be accomplished with a little imagination and ingenuity.