For a while now, there’s been a ‘buzz’ in the evening and entertainment news programs about social media channels such as Twitter, Facebook and, for business people, LinkedIn. By ‘buzz,’ I mean how we’ve chortled and guffawed at celebrities and athletes getting themselves into hot water with their inane and ignorant posts and brain-droppings on their social-media websites. Still, I wondered, can this means of real-time communication be utilized as a worthwhile conduit between vendor and customer?