Mary Ann
‘Round-the-Corner Resorts
It’s a big little market
Publication Name:
Printwear
Publication Date:
02/01/2009

Sure, your customers could be off to Vegas, Aruba or the French Riviera. Still, in these times of stressed economies, increasing fuel costs and abbreviated vacations, who is to say just how the traditional resort scene is going to fare? Instead, what say we focus on the “resort market” as we find it in our own neighborhoods? It doesn’t have to be a mega-hotel with thousand-dollar rooms; truly, the definition of “resort market” lies in the things people buy when they find themselves in a retail outlet, having been brought there for reasons other than routine shopping.

