Embroidery software is the key to creativity and profits. If you have ever attended a tradeshow or embroidery event, I am sure your interest went through the roof while admiring the different techniques and ideas that were presented.  -Read more-

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One of the undeniable players on the social-media marketing field has been Twitter—best described as a micro-blogging website. Considering Twitter has more than 200 million members and a growth rate comparable to Facebook, the system clearly lends itself to online marketing opportunities.

For a while now, there’s been a ‘buzz’ in the evening and entertainment news programs about social media channels such as Twitter, Facebook and, for business people, LinkedIn. By ‘buzz,’ I mean how we’ve chortled and guffawed at celebrities and athletes getting themselves into hot water with their inane and ignorant posts and brain-droppings on their social-media websites. Still, I wondered, can this means of real-time communication be utilized as a worthwhile conduit between vendor and customer? 

CARLSTADT, N.J.—Pantone LLC announces the PANTONE Fashion Color Report Fall 2010 featuring the top 10 colors for women’s fall fashion, along with designer sketches, quotes and headshots. Available for free download at www.pantone.com/fall2010, the release of the PANTONE Fashion Color Report coincides with the beginning of New York Fashion Week.

Today’s decorators have a unique challenge as we enter this age where our global economy contributes to a universal sense of fashion. Consumers are more aware than ever of styles and trends; couture becomes more accessible with web commerce bringing NYC-designers to Omaha teens. And this turns decorators on to the new challenge of staying current on all the technical fabrics, new color schemes, shapes and sizes that customers expect, in turn, on the wholesale level. While this is certainly true of all market segments, it’s even more so for the industry’s growth in styles that suit their female clientele.

Used to be that screen-printed special effects were the province of the few and the exceptionally talented. Prior to the explosion of technology in the late ‘80s and early ‘90s, only plants that had the resources to invest heavily in R&D—both at art and print stages—had the competitive edge. Otherwise, reducing inks or changing mesh counts were, in many respects, the only tools available to do something “different.” All that’s changed, now.

SFX history