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Embroidered caps dominate the market, but screen printing offers attractive opportunities to increase sales. A headwear design with something special to attract attention motivates people to buy. That something special can be created a number of ways. The following ways are the product of the photographic process that is screen printing.

Three-dimensional printing

Three dimensional prints that have the image raised off the cap certainly are different from the norm. One layer of thick ink can be printed though a thick capillary-film stencil or the lamination of a series of films. Successive layers of additional inks can be printed over the first layer to create a wide variety of eye-popping art.

While embroidery remains the premiere apparel-embellishment technique, it has lately taken a back seat to more recent entries into the field. Laser engraving, sublimation, foiling, rhinestones, direct-to-substrate printing and other disciplines have all taken turns stealing the limelight from this industry staple.

Embroidery, however, is now poised to regain its position and earn its higher price tag while, at the same time, justifying its time-intensiveness. Embroidery is getting exciting all over again.

This show-stopping applique, entitled "Death of a Blind Philosopher", was on display at a recent NYC art show called "Pricked: Extreme Embroidery."

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This colorful example of machine-applied sequins was performed on Tajima equipment. (Image courtesy Tajima Sales & Service). Change can be frightening or exhilarating. It all depends on how we approach it.