You’re listed in the phone book, you’ve optimized your website, and you’ve made your services known to everyone you can think of. But how do you make your business more than generally available to potential customers? What say we ask a few of those very potential customers?

Professionals from the non-profit, corporate and hospitality markets recall what caught their eyes when circumstances called for a promotional-apparel source. Additionally, these end-users offer their insights on what they’re looking for in such a business relationship, and discuss appealing approach techniques, from aconsumer standpoint.

Full article by Heather B. Fried is available in the September 2008 issue of Printwear magazine or online in our article archive see: How To... Land New Clientele