During these difficult economic times, all businesses large and small need to find new customers and ways to increase sales. Easier said than done? Achieving success is easier than you might think.

Those who’ve been on an extended vacation from television, radio and the Internet may not have noticed, but the rest of us have definitely seen the massive growth in mobile communications on a global level. Virtually every other commercial in prime time boasts a new application for smart phones from finding a tow truck based on your GPS location to receiving alerts about red light cameras along your route. 

IRVING, Texas—A late 2009 two-part study designed by PPAI and fielded through independent research company MarketTools Inc. evaluated a cross-section of the American consumer population about television, print, online and promotional-products advertising. The study surveyed more than 1,000 consumers who recalled receiving a promotional product in the past 24 months.